Tayson discovered that premium gear is more light, comfortable, and versatile. Not only that, but premium gear was more capable of handling all that Mother Nature could throw at him. He created Outdoor Vitals to sell quality wilderness gear for affordable prices.
Typography & Color.
The branded imagery focuses on three different styles that visibly communicate who Outdoor Vitals is as a brand: Product in Use/Lifestyle. Material, and Scenery. The human element and outdoor engagement is key to branded imagery.